Some of the results from The Harris Poll, a new study of 2,355 U.S. adults surveyed online between March 9 and 16, 2009 by Harris Interactive.
Americans are cutting back on their spending over the next six months. Specifically:
- Three quarters of Americans say it is likely that they will decrease spending on eating out in restaurants (74%) and reduce their spending on entertainment (74%). This is up from November when 65% said they would decrease spending on eating out and 64% would reduce entertainment spending;
- Two-thirds of Americans (65%) say it is not likely they will take a vacation away from home lasting longer than a week while 35% say they will vacation away from home. In November, three in ten (29%) of Americans said they would be likely to take a trip;
- Only one in five Americans (21%) say it is likely they will have more money to spend the way they want in the next six months which is slightly down from 25% in November.
They may spend less overall, but what they do spend can be spent with your restaurant. How do you get that extra patronage? Contact Synergy to find out. http://www.synergyconsultants.com/