When did the excitement start? Crepe Suzettes, Cherries Jubilee, Caesar Salad? Who knows!!! Savvy Restaurant Marketing and menu development efforts worked in much the same the same way then as now. Table side food preparation, plating and/or finishing, Entertainment at the table, or ‘Eatertainment’ as some would call it, has been around a long time – and it’s coming back in a big way. We’re seeing a resurgence in this sort of menu development due to a desire to offer better service, create points of differentiation, introduce more and improved guest ‘touch points’, etc. This is just another way for restaurant marketing personnel and restaurant menu development teams to create excitement and buzz in the dining room. We all know that, when a flashy, exciting menu item is paraded around the dining room, those guests that are able to see it will also want it. What a great way to build sales and points of interest for your guests.

We at Synergy Restaurant Consultants can help create your next dining room masterpiece – give us a call!


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