The X-Factor

I am not the easiest to please….and if that describes you as well, just think of your customers.  When in casual conversation, I sometimes mention the X-Factor, which has been called by different names, but always means the same thing.  It essentially describes the ‘thing’ in your establishment that someone either likes or doesn’t like.

The worst part is that it is different for each and every person; and worse than that; the customer likely doesn’t know what “it” is.  Some people are taller, and prefer leg room and high stools, while others are sensitive to light, and exposed light bulbs drive them nuts.  Some people have extensive dental work and hate crushed ice, while others enjoy crunching on the stuff all night.

When considering your restaurant start-up, or when doing a site evaluation on your current locations, it’s always important to either cast a wide net, or to use a spear gun when fishing for these answers during your design process.  By design I don’t just include the physical structure, but the whole design from top to bottom in service, menu and physical space.

If you are going to open an all leather, dark wood, masculine, power tie steakhouse, then your color palette and subsequent design is likely to go in a certain direction and toward a certain clientele.

However, if you are going to open a more family friendly restaurant, then you have to use a wider net.  You have to use colors, and furniture choices, and tabletop pieces that are less exclusive then those at the steakhouse mentioned above.  You can choose a five pound bowie knife as a steak knife in the steakhouse, but in a family restaurant with a higher female and children diner ratio, they may find it uncomfortable and awkward.

How do you know how big to build the banquette?  And what types of lights and music system do you need?  Lucky for you, many of those questions have been answered already, and lucky for us, we have people on our staff to guide us all through those tough design choices.

When designing your concept, Synergy will review time trusted practices as we guide you through the creation and realization of your concept.  This practice will give you an advantage by minimizing any disadvantages in your design.  Whether it’s something simple like a lighting package, or a more complicated element such as exterior design; Synergy can design a concept that will be well received by everyone, and the X-Factor can go somewhere else.



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