Welcome to a New Year and a new decade all you restaurant start ups! We at Synergy, as restaurant consultants look forward to 2010 and highly suggest restaurant and hospitality operators begin reaching out to customers and market your restaurant in new and creative ways. The first step is to find out how customers perceive your restaurant. Classify the customer base into different types of users (loyal to you, enjoy your type of cuisine, loyal to locality, loyal to neither, brand new, etc). Once you have this powerful info, you can “improve the conversation” with these customers via offers that expand upon their tastes and suggest new items. Operators can also use this valuable information to target and maximize new food item or drink sales from specific types of customers.
Restaurant marketing requires a wide range of tools and strategies. Use Social Media!! Facebook has an active amount of users amounting to roughly the size of Western Europe – 450 million people. It has around 74 million users in the United States alone. Social networking is huge and will continue to have a dramatic impact on how retailers market in 2010. No, this is not masses of teens yakking with each other. This is a very serious advertising and sales tool that you need to use. As restaurant consultants, we have seen explosive growth in the use and success of those in foodservice utilizing these new tools like Twitter, Linkedin and Facebook.
We have found that more than 80 percent of the time, when a customer comes into a restaurant and like their experience they don’t have an easy way to broadcast what happened to them and recommend the place…which could very well be YOUR place. Now is the time for foodservice operators to capitalize on these happy customers willing to promote your restaurant to social networks. One recently launched example is GoRecommend, a social media application that allows customers to easily recommend brands on Facebook. For example, using GoRecommend, in just a few months Red Robin was able to generate 250,000 positive impressions on Facebook.
There are great restaurant marketing tools and ideas everywhere. We at Synergy Restaurant Consultants have numerous tools specifically targeted to assist you in taking your restaurant business to the next level and beyond via operations and tools you may never have contemplated before. And no, you do not have to be a techno-wizard to have or use them. All you need are the friendly and knowledgeable people here at Synergy. Contact us today to get the edge you need in 2010.
To your success…
Dean Small and Danny Bendas