Interesting Ways to Run a Restaurant Promotion

The beauty part of this promotion is that it’s aimed straight at creating ownership and brand superiority. The pledge includes such credos as “Smith & Wollensky is MY steakhouse. I will have no other,” and “If I am taken to another steakhouse, I will politely direct the table conversation to the inferiority of the steakhouse to Smith & Wollensky”…

Read more on restaurant promotion campaigns.

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