Secret Menu Items Are Restaurants’ Secret Weapon

By Karen A. Brennan, Marketing & Branding Strategy

A while ago I was in Los Angeles on a Discovery Tour and visited an haute hot dog concept called The Slaw Dogs. The line-up of builds was impressive. They had dozens of variations, from the Soy Bomb veggie dog to a Rueben Dog with spicy sausage and pastrami, but most impressive was when they brought out their “Secret Menu” of off-menu choices for two women who were undecided about what they wanted. How fun is that?

…  Secret menus make guests feel good because they get what they want and feel like they’re getting special treatment too.

But secret menus are also good for restaurants.

Read more: secret restaurant menus

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