Organic food is the highest growth sector of the grocery market today, climbing 9.5% to reach $31.5B in 20121. No longer confined to the walls of Whole Foods, organic products (food and otherwise) are cropping up in aisles from your local corner bodega to mass-market giants like Wal-Mart. More and more, the organic option has become synonymous with the better and healthier choice. But the truth is rarely that simple. So here are some top facts that unveil what that price premium really gets you.