What’s the Consumer’s View on Healthy Dining?

It is a common belief amongst restaurateurs that low-calorie menu options are necessary to accommodate health-conscious guests, but emerging research may suggest otherwise. A recent study by The NPD Group found that many consumers are not interested in light options and are eating “healthy” simply by ordering less.  Many Americans regard dining out as a treat, and do not want to be restricted to light meals.  Instead, they are practicing moderation by ordering smaller portions, skipping dessert, and passing on alcoholic beverages.

Read more: Healthy Restaurant Dining: The Consumer Perspective


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s