What’s the Consumer’s View on Healthy Dining?

It is a common belief amongst restaurateurs that low-calorie menu options are necessary to accommodate health-conscious guests, but emerging research may suggest otherwise. A recent study by The NPD Group found that many consumers are not interested in light options and are eating “healthy” simply by ordering less.  Many Americans regard dining out as a treat, and do not want to be restricted to light meals.  Instead, they are practicing moderation by ordering smaller portions, skipping dessert, and passing on alcoholic beverages.

Read more: Healthy Restaurant Dining: The Consumer Perspective

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