NPD Group Study Examines Perception of Value

The NPD Group conducted a study to examine consumers’ perceptions of value when they go out to eat.  According to “Defining Value Today,” quality of food is the most important value driver when choosing a restaurant.

While it may seem simple at face value, there are many attributes that factor into the value equation. Consumers consider aspects such as service, portion size, taste, quality,

read on: Today’s Value Definition: Quality Trumps Price

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