Restaurant branding allows consumers to connect with a concept and takes the restaurant from simply serving food to providing guests with an experience. In a restaurant, the brand encompasses everything from the logo on a server’s shirt to the style of plate on which an entrée is served. It’s crucial that all elements are aligned and clearly communicate the look, tone, feel, and personality of the concept’s brand.
The James Beard Awards (the Oscars of the food world) recognize the importance of branding and design and present two annual awards for ‘Best Restaurant Design and Graphics,’ one to a restaurant under 75 seats and one to a restaurant with 76+ seats.
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