The cornerstone of a restaurant business plan is the development of the business pro forma — without one, the concept and business becomes a moving target. Moreover, as an owner you are reacting to financial matters as opposed to planning for them. This is not how you want to run your new business.
Restaurant business plans create a clear and concise road map of the vision and path to financial success. The restaurant business plan clearly defines your brand, culture, standards, unique characteristics of your restaurant and how you plan to create an emotional connection with your internal and external guests. Moreover, it states why you will be successful given the demographics, competition within the market and location.