When it comes to foodservice brands, there’s been a lot of refreshment going on. In fact, we recently blogged about 7-Eleven’s new initiative, which covers everything from the logo to the store design and food offerings to the logo.
In fact, these days the idea of refreshing an older brand—or even rebranding altogether—covers a lot more than just a new logo and snappy trade dress. The competitive marketplace demands it.
Read on: restaurant refresh