As Beef Prices Rise, It’s Time to Rethink Chicken

By Joan Lang

 

LYFE Kitchen - Art's Unfried Chicken

For years chicken has been treated as an also-ran by many menu-makers, who might provide an obligatory grilled chicken breast or chicken sandwich. Now this versatile protein is getting its due, thanks in part to soaring beef and pork prices and consumer concerns about health.

Several chains are successfully treating chicken to the elevated “better burger” model, coming to market with chicken-centric fast casual menus. And it’s not just about the wings.

 

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