Catering to the Wine Crowd

By Jeff Manno

The United States is the single largest wine market in the world and, unlike France and Italy, consumption is on the rise. However, the normal wine consumer in the US is hard to understand. Why? In large part, because there is no typical US wine consumer, but rather the market is segmented into six different types of wine consumers.

Read more here:
What Kind of Wino Are You Catering to?

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