By Jeffrey Manno
It seems like every week presents another obstacle for restaurateurs in order to make a profit. This year alone, the industry has been confronted with a rising minimum wage, increasing costs of food, and a rapid climb in rent prices, all of which cut deeply into an already slim profit margin. Despite all of these challenges, smart operators continue to not only profit, but to grow. One key way of achieving such success is by developing a highly appealing, profitable beverage program that doesn’t just compliment the food, but creates a destination.