How Important Are Menu Descriptions for the Health-Conscious?

Mintel just released new consumer research with some interesting statistics on healthy eating and what drives the purchases of health-conscious consumers. Here are some facts you should know:

• 38% of adults are more likely to order a healthy menu item if it sounds delicious in the menu description
• 27% of consumers prefer to order healthy menu items with familiar ingredients (as opposed to unfamiliar superfoods)

read the entire post here.

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