Should Your Restaurant Offer Substitutions?

 

Concepts are aggressively embracing the idea of offering guests menu substitutes, with Starbucks being no exception. In fact, the coffee megabrand began offering coconut milk beginning mid-February, a decision that was made based on customer voting through MyStarbucksIdea.com, in addition to their long-offered soy milk. 

 

Read more: The Importance of Offering Substitutions

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