By George Barton, Sr. Beverage Consultant.
Let me comment on a few current trends in adult beverage and how to best leverage your teams. Taking the necessary steps can increase incremental beverage sales and as well separate you from that “sea of sameness” in the adult beverage category.
What we know:
Males are 2x more likely to go out more often than females. So how do I attract more female traffic in my restaurant?
- CHANGE THE CHANNEL. Create a LADIES’ shed, not to compete but to recognize.
- Women should not only feel welcome but secure in your bar environment so think about how your staffing your restaurant.
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