Some of the results from The Harris Poll, a new study of 2,355 U.S. adults surveyed online between March 9 and 16, 2009 by Harris Interactive.
Americans are cutting back on their spending over the next six months. Specifically:
- Three quarters of Americans say it is likely that they will decrease spending on eating out in restaurants (74%) and reduce their spending on entertainment (74%). This is up from November when 65% said they would decrease spending on eating out and 64% would reduce entertainment spending;
- Two-thirds of Americans (65%) say it is not likely they will take a vacation away from home lasting longer than a week while 35% say they will vacation away from home. In November, three in ten (29%) of Americans said they would be likely to take a trip;
- Only one in five Americans (21%) say it is likely they will have more money to spend the way they want in the next six months which is slightly down from 25% in November.
They may spend less overall, but what they do spend can be spent with your restaurant. How do you get that extra patronage? Contact Synergy to find out. http://www.synergyconsultants.com/
National Restaurant Association’s comprehensive index of restaurant activity stood below 100 for the 16th consecutive month. The Association’s Restaurant Performance Index (RPI) – a monthly composite index that tracks the health of and outlook for the U.S. restaurant industry – stood at 97.5 in February, up 0.1 percent from its January level.
Restaurant operators reported negative same-store sales for the ninth consecutive month in February. Twenty-nine percent of restaurant operators reported a same-store sales gain between February 2008 and February 2009, down from 31 percent who reported a sales gain in January. Fifty-six percent of operators reported a same-store sales decline in February, up slightly from 55 who reported negative sales in January.
Restaurant operators also reported negative customer traffic levels in February, with results on par with the January performance. Twenty-two percent of restaurant operators reported an increase in customer traffic between February 2008 and February 2009, matching the proportion who reported similarly in January. Fifty-nine percent of operators reported a traffic decline in February, also unchanged from January.
It may be the trend, but you don’t have to follow it. To change your course, contact Synergy Restaurant Consultants. SynergyConsultants.com