Category Archives: conservation

Is Green Certification Worth It?

At the NRA show in Chicago last week the convention floor was eco friendly and as green as can be. The buzz from vendors was consumers reward credible green practices with their business. According to the National Restaurant Association research, 44% of consumers say they are likely to make a restaurant choice based on a restaurants efforts to conserve energy and water, and 60% say they are more likely to visit a restaurant offering food that is environmentally responsible.

It might be easier to be green than to talk about it. Many restaurant managers are afraid of being accused of “greenwashing” or otherwise bragging and being insincere in their efforts to have a more eco-friendly business model. As a result, few chains are marketing their legitimate green and sustainable efforts to their consumers. Instead of touting their various conservation steps in their ads, or even on Facebook, many individual restaurants and chains are keeping their green playing cards close to their organic fiber fabric vests, opting to let customers discover the sustainability on their own…or through the enthusiasm of employees.

If you seek subtle ways to promote and market your restaurants eco friendly strategy and become ‘green seal’ certified give us a call, our Restaurant Marketing team has their finger on the pulse of this movement.