Emily Callaghan, Concept Development & Communications
At Synergy, we like to say that restaurants should refresh their interiors every seven to 10 years to remain clean, fresh and relevant, but what about a restaurant’s overall brand? Do changing times require revamped logos, collateral (business cards, packaging, menus) and website refreshes? They do indeed.
Synergy has come a long way from the brand it was more than 26 years ago, founded by two passionate chefs…read more here.
Brands give consumers familiarity and comfort. They lend reassurance and a kind of guarantee that allows people to place faith in their purchases.
How can your restaurant increase your branding? Here are some conventional and unconventional ways:
• Offer great exceptional guest service. Train your staff to treat your customers right….
Read the rest here: Don’t Underestimate the Power of Branding
A recent article about the death of Adobe Flash has gotten us to thinking about websites. Certainly, the growing popularity of smartphones and other mobile devices has led to new technical issues (in fact, according to a recent SmartBrief restaurant operator poll, approximately 40% of respondents had a mobile site (including 16% who also supply a mobile app).
Here are some things to think about when assessing your mobile-optimized website (and yes, you do still need a traditional website, even in this, the Age of Facebook):
Read the entire article: restaurant websites 2.0
We got more than we expected from our casual visit to a local Nekter Juice Bar the other day. When you walk into a typical smoothie bar, you’d likely come across a brightly lit space with colorful décor, upbeat music and fruit displayed on countertops.
Read on: restaurant branding
When it comes to foodservice brands, there’s been a lot of refreshment going on. In fact, we recently blogged about 7-Eleven’s new initiative, which covers everything from the logo to the store design and food offerings to the logo.
In fact, these days the idea of refreshing an older brand—or even rebranding altogether—covers a lot more than just a new logo and snappy trade dress. The competitive marketplace demands it.
Read on: restaurant refresh
Restaurant branding allows consumers to connect with a concept and takes the restaurant from simply serving food to providing guests with an experience. In a restaurant, the brand encompasses everything from the logo on a server’s shirt to the style of plate on which an entrée is served. It’s crucial that all elements are aligned and clearly communicate the look, tone, feel, and personality of the concept’s brand.
The James Beard Awards (the Oscars of the food world) recognize the importance of branding and design and present two annual awards for ‘Best Restaurant Design and Graphics,’ one to a restaurant under 75 seats and one to a restaurant with 76+ seats.
Read more about restaurant success through branding
Mobile applications have also become more important, particularly for quick-service chains, as a tool for CRM (customer relationship marketing). And, these apps have become more complex, particularly in light of the multiplicity of platforms in use by customers, from iPhones and Androids to Kindles. That implies all kinds of issues about screen size, functionality, target audience and more for these tiny but powerful marketing tools.
Read more: restaurant technology using mobile apps