“I don’t have time to market my business (or the money).”
When I speak with clients, 9 out of 10 times I hear the same thing. Small chains and start-ups don’t have the benefit of having a marketing department, and those that do, often wait for the “field marketing team” to step in and help build sales. After all, “Isn’t that what the marketing folks get paid for?” It’s a mindset that affects too many operators and brands. Read on here:
Thanks to technology, we have a lot more avenues to pursue when it comes to marketing restaurants and connecting with the guests we serve. While conducting extensive research on your restaurant through traditional means, Synergy Restaurant Consultants also uses social media marketing and branding to help bring about a positive rating among consumers.
Read the full blog article here: USING SOCIAL MEDIA TO OPTIMIZE YOUR RESTAURANT PROFITABILITY
By Emily Callaghan, Communications Manager
Any business operator can tell you that Yelp reviews can help or hurt, and since no one can please 100% of customers 100% of the time, restaurant owners can expect a less-than-glowing review at some point. In fact, negative reviews can even be seen as a positive…
Read the entire article here
Offers like the conventional birthday freebie and happy hour are a dime-a-dozen. So how can you differentiate your offer so you can bring in more people to your restaurant? It’s time to think outside the box!
To create a unique restaurant promotion, try using the following list to get inspired!
Photo Credit: CC by Bob B. Brown “Cow Appreciation Day”
read more: restaurant marketing tips
Did you know that the U.S. celebrates the following foods in the month of June? Yes, June is:
- Candy Month
- Dairy Month
- Dairy Alternatives Month
- National Fruit and Vegetables Month
- National Iced Tea Month
read more: June Food Holidays
Starting a new restaurant is truly an exciting experience. Finally, you can combine use your passion for food to form a business for everyone to see and experience! While you may be busy with menu planning, operations, interior design, or staff training, you cannot afford to forget to make sure you’re legally compliant.
read more: New Restaurant Start Ups: Be Careful with Your Trademark
Businesses have understood the importance of online reviews, and nothing is more truer than the restaurant owner who thrives off the huge potential of word of mouth marketing and exposure that Yelp brings to the table. It’s no wonder that prudent restaurant owners understand the importance of…
read more: restaurant branding