Tag Archives: living social

Restaurant Marketing: Are Deal Sites Worth It?

By Emily Callaghan, Communications & Marketing

We’ve all seen them: $20 vouchers that will score the buyer $50 to spend. Or a bargain-priced $35 for a four-course meal costing nonsubscribers double that amount. While the guest might get a bargain, are the Groupons and LivingSocials of the world a death sentence for restaurants?

Let’s consider which restaurants participate in such promotions. Since restaurants receive a poor return on every deal after paying service fees—typically earning around 25% on every dollar—a busy, successful establishment isn’t likely to offer these deals. Read on here: Groupon and Living Social: A Death Sentence for Restaurants?

Is it worth it for my restaurant to run a group deal promotion?

As a business owner, you recognize the opportunity there is for obtaining new clientele, gaining more exposure and ultimately to raking in some decent profits.

Before you decide to take the plunge and offer a group discount for your restaurant  business, think carefully about your strategy. Unfortunately, while some find great success, ..

Read more on restaurant marketing.